This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM).
The Rise of the Platform Marketer Book Description :ĭevelop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. To make the move to customer-centric operations using MS CRM, companies need an in-depth guide to managing the process, using the software, and making the implementation decisions that are required. Based on the author's real-world experience building CRM systems, this book provides the expert advice that MS CRM users need. Special Edition Using Microsoft CRM shows sales, service, and business development specialists how to manage small businesses with the sophisticated technology that, until now, has been reserved for large corporations. It is designed for rapid deployment, ease of use, and integration with Microsoft Office and Microsoft Great Plains' back-office solutions, increasing information reliability, employee usage and productivity.
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Special Edition Using Microsoft CRM Book Description :Ī sophisticated yet easy-to-use software program, Microsoft CRM handles the full range of Sales and Customer Service functions, and allows the user to access key customer and sales information from Microsoft Outlook and the Web. A lot!” -Steve Cone, EVP of Integrated Value and Strategy,AARP “The marketers who t It’s about time.And we should all thank him. Connected CRM helps marketers unpack customercentricity for their organizations, providing real insight into thedevelopment of a framework for enterprise customer centricity aframework that promises true sustainable advantage.” -Tom Lamb, CMO, Lowe’s “Never before has customer data been more available, morenecessary to build sales and loyalty, and more confusing to act on.David shows exactly what needs to be done. A must-read for anyone who prefers profit overPowerPoint.” -Manish Bhatt, SVP and Chief Digital Officer,MetLife “In a data-rich world, consumers demand that marketersturn data into highly relevant and personalexperiences-‘Don’t talk with me as a member of asegment, talk with me about how you will meet my uniqueexpectations and solve my unique problems.’ For those of uswho grew up in the marketing world of mass and broadcast, this is atall order. In this book the‘m’ is for Marketing and David’s seasonedperspective indeed makes it a capital ‘M.’ Taking coredirect response marketing techniques and moving beyond the simpleuse of data and analytics, he explores how today’s marketerscan leverage advances in technology to create successfulcustomer-centric business strategies.” -Ted Ward, VP of Marketing, GEICO “A must-read for CMOs, and more importantly CEOs, tosimplify all the buzzwords around ‘big data’ anddimensionalize the organizational change necessary to become trulycustomer centric.” -Theresa McLaughlin, Chief Marketing andCommunications Officer, Citizens Financial Group “Big Data, Social, and Cloud have become overusedbuzzwords with ambiguous meaning, but David brings to bear hisyears of industry leadership and experiences to break downtoday’s trends and opportunities in a practical, actionablefashion.
Praise for Connected CRM “Many books explore the subject of CRM.
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